"Exactly," Arthur affirmed as he displayed a chemical formula on the screen. "Without it, their serum oxidizes within days, turning into an unappealing shade of sewage brown."
He tossed his phone onto the table with purpose. "Leak that info to every influencer who matters; let Vesta's customers scream about rancid skincare while you short-sell their stock."
Silence enveloped the room until Ashley exhaled sharply through her nose and asked incredulously, "Cousin, when did you become so terrifying?"
Arthur adjusted his cufflinks with a smirk and replied playfully, "I'll take that as a thank-you."
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With Arthur highlighting some critical flaws in their plan, Ashley and her team sprang into action.
That very day, Bella's crew burned the midnight oil.
By dawn, they had distributed 1,200 "anonymous" samples of Celestial's serum,manipulated to speed up oxidation, into the hands of top beauty vloggers. The first video went live at 9:00 AM with the catchy title:
