The day began with warm bright sunlight shining down from a clear blue sky. The air was warm and crisp, hinting at a promising start.
Across the city, every billboard, blogs, fashion sites, and social media feed buzzed with the same news and one headline: Angels Wear Fashion Week has arrived.
Despite the title, Angels Wear's fashion week wasn't an entire week of shows—it was one grand launch event filled with glamor, red carpets, and model exhibitions, all held in a single day.
However, the sales strategy extended for a full week: first-time buyers were granted exclusive discounts on newly launched items. After the week ended, prices reverted to their original, premium levels.
While most fashion houses issued discounts to move stagnant inventory, Angels Wear did the opposite. Their brand was built on desirability and exclusivity. Every of their products to be displayed are all limited editions yet its sales usually tops the chart.
