Regarding the second approach, now was not yet the time.
In fact, the cost of this co-branded version would be higher than that of regular milk tea, and not just by a measly 3 yuan.
Because when you bought the co-branded packaged milk tea, you also got a little piece of merchandise.
For instance, those cartoon character paper stands that could be propped up on a desk.
Before the drama officially aired, each store had already piled up a massive amount of the new packaging, and a lot of little merchandise too.
The quantity Cheng Zhu had prepared initially was staggering!
Yet it turned out that hardly anyone bought them; they just sat piled up in the stores.
After all, if the drama wasn't a hit, no one knew what this stuff was.
There was no point in spending extra money on it.
This caused quite a bit of chatter amongst the staff in the stores, with many feeling that these items would be useless and couldn't be sold.
