Her background as a model gave her a great advantage with luxury brands, which actually prefer models over singers and actors for advertising.
Models have height restrictions, almost entirely relying on innate blessings, and in terms of temperament and facial features, far surpass celebrities shaped by public beauty standards.
However, because models' marketing power couldn't match that of celebrities, in recent years, luxury brands have all turned to using stars as spokespersons—there's no helping it, even luxury brands need to survive.
Even without considering the high-end audience, there are still many second and third-tier sub-brands under the main brand, which must garner some performance for these brands.
Leveraging her model identity and the popularity of reality shows, Zhaoyan had made a name for herself in the Huaxia fashion scene and subsequently gained footing in the global fashion circle.
