The effectiveness of this move was surprisingly good, even Zhao Guang didn't expect it.
The reason is simple, although the Temple's faith is rooted in the masses, the Temple's people do not think the same way.
They possess immense power, high status and rights, so most of them do not really value ordinary people. Even if sometimes the interests of the people are harmed, they won't care much.
The people were actually long used to those matters and didn't pay much attention.
But this time is different, the fried chicken involves very large interests, especially since the affected individuals are merchants. Even though most are small retailers, they are still incomparable to commoners.
They have their own channels and means, and can unite to become a whole.
Moreover, while they are weak individually, they can unite with ordinary people to spread these thoughts.