Some people are good at making homemade beverages, others excel at crafting various fashion items. Using their spare time for side businesses could significantly improve their living conditions.
How much spare time does everyone have?
Rural folks have a lot of leisure time. Once the busy farming season is over, there isn't much to do.
And women constitute a particularly underused labor force.
In the past, when the social atmosphere was not so favorable, people would gather to chat during their free time, and the topics could be quite negative.
Today, with a better social atmosphere, when people gather, they can chat while handcrafting items like bamboo baskets, rope baskets, cloth dolls, and the like. This way, their income increases.
In the past, people were mainly concerned about finding a market for their products, followed by the quality of their craftsmanship.