With the unprecedented success of "Spider-Man" becoming the first movie to break $100 million in its opening week and raking in $400 million in North America in just two months, Marvel Comics immediately became too hot to handle. Numerous movie studios cast their eyes upon it like it was a gold mine, while more companies beat their chests and stomped their feet in regret for giving up their adaptation rights in a series of rights-reclamation actions after Marvel was acquired by AC Media, with Sony being one of them.